About Us

Pedal Plate, where innovation meets simplicity in the world of cycling accessories.

Our Founder’s Journey

In November 2016, Marc van der Heide, a passionate cyclist from the Netherlands, embarked on a quest to enhance the cycling experience. Fueled by his love for cycling, Marc sought a solution that would eliminate the hassle of carrying extra shoes for his road bike commutes and family vacations. It was during these moments that the concept of Pedal Plates was born.

Pedal Plate Design

From Idea to Innovation

Upon realizing that there was no affordable and straightforward solution on the market, Marc decided to take matters into his own hands. He embarked on a journey to develop the first prototype of Pedal Plates, initially as a hobby. His goal was clear: create a simple, cost-effective solution that would elevate the road cycling experience. As he dived deeper into the project, studying the market and existing patents, Marc’s hobby transformed into a serious endeavor.

After a series of meticulous prototyping and testing, Marc successfully brought his vision to life—a product that would revolutionize cycling without the need for additional cleats, keeping the bike sleek and affordable.

Innovation Made Simple

Pedal Plates embody the essence of innovation without complexity. They are one-piece adapters that effortlessly slide on and off your pedals. As Marc puts it, “In all its simplicity, it’s the only available solution that is light, compact, and doesn’t require additional cleats. You won’t compromise your bike’s aesthetics, and your pedals will always hang right side up.”

A Journey of Faith and Growth

Following the patent application, Pedal Plate launched a Kickstarter campaign in April 2017 to fund the first production run. The response was overwhelming, demonstrating the faith people had in this innovative product. The support from backers worldwide made it a reality. Today, Pedal Plates are enhancing cycling experiences in over 36 countries.

Our Commitment to Sustainability

Pedal Plates are proudly produced in the Netherlands, using 100% recycled materials. What’s more, the packaging is assembled in partnership with one of Ons Tweede Thuis’s sheltered workplaces, providing employment opportunities for those facing challenges in the job market. This commitment makes Pedal Plates a product that is not only innovative but also socially responsible—a true embodiment of “Made in Holland.”

At Pedal Plate, we continue to strive for innovation, simplicity, and making cycling a joy for enthusiasts around the world. Thank you for being a part of our journey.

Adding a Pedal Plate
“A well-executed solution to the problem of riding a bike with three-bolt cleat pedals but not the shoes.”

– road.cc

“Some pieces of ‘100% Tested’ can be kept very short because the product has been reduced to its essence and performs as it should. The Pedal Plate is one such product.”

– Grinta.be

Where can I get myself a set of Pedal Plates?

Have a look at the distributors page to see if Pedal Plates are distributed in your country or visit our webshop. Pedal Plates are shipped worldwide on the first working day from ordering.

Contact info

Pedal Plate BV
Burgemeester Hoffscholteweg 3-05
1431 DN Aalsmeer

KvK nr: 33299062
VAT nr: NL806548010.B01